University of Bahrain’s Business Incubator Center Introduces its Students to Project Branding

The participants in the “Innovation and Entrepreneurship” summer program were introduced to ways to identify the bran of their bsuinesses. The program hosted the Head of Marketing and Brand Delivery in ila Bank Bahrain, Mr. Richard Farr, who emphasized on the importance of choosing the most appropriate brand for students’ businesses, through which their customers can link the brand to the product/service provided by the business. Mr. Farr provided students with examples of successful brands and discussed what makes their brands successful regionally and internationally. 

The program also hosted ila Bank’s CEO, Mohamed Almeraj who have given the students an inspirational speech discussing the important skills that students should acquire to be successful businesses owners. He urged students to make the most out of their study and internship at the university to further develop their business ideas and turn these into successful businesses.