Innovation and Entrepreneurship Summer Program Participants Promote their Businesses and Attract Real Customers

Participants in the “Innovation and Entrepreneurship” summer program succeeded in presenting their business ideas to the Bahrain market and attracted real customers in a short amount of time. 

Students were introduced to ways to market and promote their businesses and how to attract customers through sessions provided by experts in the field, Mohammed Ashoor, Co-Founder and the CEO, and Sabreen Bucheeri, Head of Design and Marketing Department, in VII Tech Solutions and Springring. The speakers explained the difference between the commercial marketing and individual marketing and stressed on selecting the ideal marketing methodology based on many considerations related to the customers, market and products. Students were also introduced to marketing tools that they could utilize to support their marketing efforts.